Rob Lorenz



Rob Lorenz joined VinoPRO in late 2014 as Director of Business Development, a position that will serve to help grow our thriving company.  Previously, he worked in business development for Vintners’ Alliance and Vinturi, prior to which he enjoyed a long and successful career working in the Direct to Consumer areas of various wine companies. He has managed wine clubs and tasting rooms, has built DTC programs entirely from scratch, has worked as a consultant, and has managed multiple DTC channels for large wine companies.  Rob brings an extensive list of contacts and a deep understanding of how winery DTC programs can be put on steroids and pay immense dividends.

Rob can be reached at rob(at) or (707)396-5020

LinkedIn Rob Lorenz

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