Wine Club Growth & Retention
WINE CLUB GROWTH AND RETENTION PROGRAM
We recognize that wine club memberships are a Key Performance Indicator for most of the wineries we work with. Because of this, only our most senior sales representatives are in contact with your wine club members. We have become so proficient in working with club members that we launched the Wine Club Retention Program, which is a focused effort to lower attrition and build loyal members for life. For one client, we reduced wine club attrition from 35% to 11% in just 18 months.Our wine club focus and attention to this important customer segment resulted in signing up over 3,500 new wine club members over the phone in 2013.